Fundamentals was founded in 2017. We are designers and coaches firmly rooted in our respective fields of work. We work mainly for universities that want to incorporate our way of thinking in their curriculum, or organisations that want to apply our way of working to one of their challenges.
The Fundamentals way of working is rooted in the traditional design process. It includes a variety of phases that we go through, although two phases are easiest to recognise:
1: Understand the challenge to its core, including sharing valuable user insights
2: Come up with crisp and novel ideas, that are tested and validated.
We can cover the full process, or cover parts of it, based on what the challenge requires. Our team of experts can quickly help set up the outline for this.
Over the years, we have found that the physical space you work in has an incredible impact on your work. Therefore, we are always eager to create the best possible work environment. Our headquarters is located in Utrecht, the Netherlands. Our studio is part of the Studiomakers concept, offering space for the work field and educational programs of the creative industry to share spaces and have natural encounters.