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We aim to thoroughly understand the underlying cause of a problem, rather than to offer a quick fix. We complete the design process in collaboration with the stakeholders. This way we can design the best solution. As a result, we not only react to the world we live in, but we also try to understand it and help shape it.

Our Academy

For intermediate and higher vocational education who need tailored education programs on creative design thinking for their students.

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Our Agency

For organisations who have a need for creative design thinking to solve complex challenges.

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What people say

“Fundamentals feels more like a group of friends rather than a company with colleagues. They are good at celebrating successes and there is always time for a treat. Fundamentals taught me to open my mind and not just rely on my own assumptions. It is the end user who should be in the lead during the design process, not me as a designer. Design thinking is a method to break complex problems down to the essentials.”
Andy Cambeen
A former student in the Co-Design Studio minor program, who also did an internship with Fundamentals Agency
"Creative thinking is useful in all matters of life. It not only makes you more flexible and capable of surprising yourself, but it’s also more fun. You need creative thinking to be able to cope with your job and your profession, because if you don’t see any room for improvement, there’s a good chance that you will quit after a couple of years."
Charlotte Verhagen
Nursing teacher at MBO Utrecht

Our current programs

We need more creative minds with a spark. Therefor, we are offering educational programs for senior students and junior professionals. These are our most iconic programs. Moreover, we partner with universities across Europe to boost creative thinking in a variety of curricula.

Designers Identity

For young professionals who are ready to go the extra mile, and are eager to develop their identity as a designer.

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Noortje writing down research from the field.

Co-Design Studio

Work in our inclusive & systemic design studio on real-life cases with professionals from the work field.

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