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Five Years of Fundamentals

The past few years have been an adventure. We have had the opportunity to open doors between the academic and professional world. The privilege, to do ambitious and innovative projects with organisations and institutions that inspire us to this day. And the honour to work with brilliant designers with endless expertise. We have seen our team blossom. From a team of two giving a workshop, to a team of over 50 running a challenge a week. It has been a roller coaster ride, in which we have experienced a lot.

We have grown. In our way of working, as a community and within the impact we have. This month, we take the time to reflect on this. We look back on past adventures, consider the now and dream and plan for the future. We therefore invite you to immerse yourself in this time-capsule, to read stories provided by our teammates and friends and to take a trip down memory lane with us...

Article:

About personal Growth and Sparking innovation

What makes Fundamentals special? The close-knit team is a mix of senior and junior staff, and young proffessionals are offered unique opportunities. Productivity is high. They work hard and celebrate successes. Fundamentals explores the boundaries of innovation, creating a new interface between design agencies and education...

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About idealism and pushing boundaries

What is the impact of Fundamentals? Fundamentals' educational programmes are geared to the personal and professional development of students and young graduates. And the senior junior professionals in their team want to work towards a better world. So, why shouln't they combine the two...

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About feedback culture and celebrating

At Fundamentals, the focus is on the group of professionals working for them in education and on client projects. The interaction of this group of professionals with each other and with their students is essential to the team. The organisation values the exchange of knowledge and developing projects together...

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Some of our Milestones

In the timeline below, we are eager to take you on a journey through time. Taking you past some of our milestones of the past five years...

March 2017
5 March 2017
Jens at the notary's office: Fundamentals Launches! 🚀
11 August 2017
Time for a challenge! We worked with students from the TU Delft and the University of Amsterdam on how to improve intubation for neonates at the AMC.

For Fundamentals this was a very special project, as this was the first time ever that we went out with a bigger team. Erwin went along as a second coach showing our client the value of involving more coaches...🤝

22 August 2017
Moving into our first headquarters @ De Klompenfabriek 🎉
De klompenfabriek
28 August 2017
Summer School! During this Summer Course we worked for two weeks with a client in the field of service design.

This programme was very international; we had participants from almost all continents. The international aspect of our way of working, goes way back! 🌍

August 2017
September 2017
28 September 2017
Our all new Designer's Identity program starts!
Designers identity program
28 November 2017
The Rutgers Challenge! This was a high profile challenge, where the presentation of the results took place at the big anniversary celebration of Rutgers (50 years).

An honour, as the king spoke here and the show was hosted by BN'ers. The subject of the challenge; how can we tackle sexually transgressive behaviour? A topic that remains relevant to this day.

November 2017
March 2018
19 March 2018
The Future Care Challenge for UCREATE.

This was a major challenge in which student from all backgrounds worked together to imagine the future of (home) care.

9 April 2018
An exciting week of exploration during the Milano Design Week

We jumped into the Milan Design Week for the first time with our Designer's Identity team...

18 April 2018
We did a Workshop week for the creative industry in Manchester

Our challenge? How do we educate young Mancunians about sex.

April 2018
June 2018
20 June 2018
Designers Identity Graduation Time.

Extremely proud of our first group of graduates of Designer's Identity!

11 November 2018
Sending the brilliant juniors of Co-Design studio abroad!

They worked with our partners in Budapest, Turku, Manchester, Oslo, and Warsaw on short but impactful design projects.

November 2018
May 2019
5 May 2019
Our Board of Inspiration and Advice meets!

Our BOIA consists of Erik Mooij, Christine De Lille and Ilya Zitter.

26 May 2019
Graduation Aston University Birmingham

Former Co-Design Studio students show off their graduations projects for Engineering and Design at Aston University in Birmingham.

5 October 2019
Moving to our new headquarters: Studio Gans!

Our headquarters is located in Utrecht, The Netherlands. Our studio is part of the Studiomakers concept, offering space for the work field and educational programs of the creative industry to share spaces and have natural encounters.

October 2019
January 2020
13 January 2020
Hosting the first Designing for the Future Workshops @MOME in Budapest!

Our headquarters is located in Utrecht, The Netherlands. Our studio is part of the Studiomakers concept, offering space for the work field and educational programs of the creative industry to share spaces and have natural encounters.

22 October 2020
The Sustainable Campus Challenge took off!

Around 130 students from Utrecht University, University of Applied Sciences Utrecht and ROC Midden Nederland took part. Their mission? To ensure that one of the busiest places in Utrecht region remains accesible, clean and liveable: Utrecht Science Park.

October 2020
February 2021
21 February 2021
Our first teammember on the payroll: Kim van Veldhuijzen, Junior Project Leader! The Fundamentals core keeps growing...

Our core team now consists of Noortje Braaksma (Community & Communication), Jacqueline Bakker (Head of Finance), Jolanda Brouwer (Event Support) and ofcourse Jens Gijbels (Managing Director).

8 March 2021
As Covid still ruled our world, we did a Corona Hackathon!

With students from the Creative Industries specialisation, we conducted research; how do students feel about rapid testing as a predcondition of attending live education?

March 2021
June 2021
26 June 2021
Co-Design Studio meets Jumbo Supermarket

Our Co-Design Studio students got the opportunity to work with one of the largest and most multifaceted supermarket retailers in the Netherlands: Jumbo! An Omnichannel Design Challenge at their headquarters...

14 September 2021
Launching the Fundamentals Memberships!

As our team keeps on growing, we are building a community together with our coaches. Let's create some magic!

5 May 2019
Hosting a day of Design Thinking workshops with over 100 participants in Leuven!

Former Co-Design Studio students show off their graduations projects for Engineering and Design at Aston University in Birmingham.

September 2021
October 2021
22 October 2021
The Sustainable Campus Challenge is back!

This time, we organized the whole event. Nearly 50 of our team members participated in the challenge week. We focussed on six themes, concerning the Utrecht Science Park: Living Environment, Vitality, Social Wellbeing, Circularity, Mobility and Climate Adaptation.

What does the future hold for us?

On 27 March 2022, we will celebrate our fifth anniversary on a intimate occasion, with our members. For now, we would like to thank you for joining us in our adventures over the past five years. For your inspiration and contribution. We emphasise with pride, that we did it all together. We Are Fundamentals.

Have we not met yet?

This page has undoubtedly painted a picture of who we are. We'd love to get to know you too. Are you curious about what we have to offer?

Please feel free to contact us here
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